Practice Marketing

It is typical that doctors have an insatiable appetite for new patients.  Of Course, new patients are the life blood of practice growth.

There are three concerns about marketing that some would say is secret. There are no secrets to marketing.  I would agree that there may be some concerns.  Let’s blow the smoke off marketing and you will see why our experience and truth has made us an industry leader in marketing health care practices.

First, you must be ready to handle more patients.  Your team members may not know how to answer the phone correctly.  We have a pinpoint, exact script that works.  It worked so well that others in the industry continue to use this dialog we created over 30 years ago. The problem is, you teach it to your team members, then they do it for awhile, and you know the rest of the story.  Believe me, nobody is more diligent to make sure your phone is wide open to receive new patients.  We will continue to train your team and we will conduct periodic audit calls to verify your success.

Next, your schedule must be open to add on the number of new patients you want, without secondary or down line blockages. Most doctor’s think they can handle more new business, however, they find that more are added, they end up with the same collection numbers a month later.  That’s marketing energy and dollars poorly spent. We will teach you new patient capacity and scheduling to make sure your R.O.I. is high.

Additionally, most practices do not develop a marketing plan, detailing internal marketing tools and projects.  Rarely do we find external marketing being scheduled.  Often times when new patient numbers go up, the practice stops marketing.  We will help you implement a full marketing calendar with accountability procedures to ensure you continue to market when you do not feel the need to do so.  This prevents the “new patient ‘roller coaster’” and will keep your new patient numbers consistent.  Our marketing team helps your team stay accountable, motivated and working on internal and external projects.  This will assure you high new patient stats.

In addition to monthly consulting programs, we also offer a modified marketing program which provides an in-office visit, diagnosis, presentation and delivery of materials which can be implemented immediately.  This is done in a half day visit following doctor and staff completion of a marketing questionnaire and pre-consultation telephone conference. There are also incentives for doctors you refer to Capacity Management.  This can be done via direct doctor’s referrals or by sponsoring a study club and or association presentation.

REMARKABLE MARKETING SYSTEM

Capacity Marketing takes the guess work out of Marketing.  Let us help you design and implement the marketing system that will absolutely change your practice.

• Marketing Plan Development
  

  This program is designed to build the foundation to unify your staff, create stability in new patient numbers and develop consistency coupled with credibility in your overall marketing program.  We begin this process by gathering information from your practice and the tools you have in motion.  The Marketing Development System includes planning instruments, staff accountability techniques and monthly marketing strategy telephone consultations.

• Advertising & Promotional Tools
  

  Each month you will receive complete ready-to-go marketing tools designed for easy implementation.  The marketing packet includes and instructional CD along with project ready printed material.

• Access to the Help Line
  

  Use this service to fine tune specific marketing points in your practice.  Make an appointment for a one-on-one metered telephone consultation.  You also have unlimited access to our services and support staff via phone, email and fax.

Twelve Monthly Installments- $597 each